Art Direction/

Working with and external agency on a brand update, CK was having poor ROI with their existing style. I was brought on to build an interim style guide based on the existing font and color palette to provide clarity, guidance and a fresh new take on their color and typeface while they develop the new brand. This guide was a simplified and “foolproof” guide helping align the internal brand team as well as multiple outside agency partners working on developing important campaigns during the rebrand process.